Thursday, 12 January 2012

What Is PPC and Tips for a Successful Pay Per Click Campaign


PPC - Pay Per Click Ads
PPC - Pay Per Click Ads
PPC or pay per click is a way to advertise on the internet. It is used to promote website where the advertisers pay the publisher whenever the advertisement is clicked. According to a survey Google, Yahoo and Bing are the largest players in the market. This will help you keep track as to how many people visit your website.

Types of (PPC) Pay Per Click Campaigns.

There are two types of PPC also known as Cost per Click (CPC):
  1. Flat Rate – The Advertiser and Publisher make a pact that a fixed amount will be paid per click.
  2. Bid-based – The Advertiser enters into a contract in which he competes with other Advertisers in an auction hosted by the Publisher.

Tips for a Successful PPC Campaign.

  1. Look for a Good Search Engine: A good search engine can maximize the result such as Google because Google is the most used search engine. However, Yahoo and Bing are also popular. This also depends upon the country that you live in, e.g. in Russia,  Yadex excels as a good search engine.
  2. Know Why You Want to do this: Before doing this think what do you want to achieve by doing this? What is the goal behind this? You must know exactly what your target is so that you can focus on that when launching your PPC campaign.
  3. Set your Targets Right: Make sure you know what you are advertising for. Advertise for things people like to buy. That is the only way you can attract others to click on the ad. Therefore, select a hot-selling item and add it to your website so that you get the most visitors.
  4. Brands: Brand keywords are quite cheap and are a good way to attract clickers.
  5. Choosing keywords the smart way: Smartly choose your keyword which will attract others to your website. The best way is to choose things which are famous amongst people so that they visit your website.
  6. Value ads: Play with the psychology of people and add online discount ads and other product and services guarantee. Always make sure that you use up all the available space as an empty webpage can work against you.
  7. Outsourcing: Try to outsource the work to experts. This might benefit you.
  8. Attractive Ads: Make your Ads eye catching and attractive.

Why to Use PPC Ads?

Now that you have been informed on to strategize your PPC plan, there are still other things that you need to know. You have to know why in the first place you have gone for a PPC approach and not any other, for instance, SEO. PPC works best when you need quick results and you do not have an authority website. Moreover, if your site has weak content or not exactly what you call high quality content, then PPC is undoubtedly the best approach. However, it does provide you with a short term solution. So take full advantage of it when you have the time. For this very reason, PPC works best for discount offers or other deals that your site might be offering for a certain time period.
Now that you have all the information that you need, you can easily get started with you campaign!
About the Author:
Crystal J. Briscoe is from Self Test Engine Provider of IT Certification material and has been blogging since 2005 & contributing in many websites since its initial career. He is Professional Writer and also technical guru, overloaded with a wealth of experience, and even more degrees, at present doing C_BOCR_08 Certification.
Do you intend to use PPC in your Online Marketing Strategies? Leave your comments about the post.


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